{"product_id":"i-have-a-strategy-no-you-dont-9781118484203","title":"I Have a Strategy No You Don't","description":"\u003cp\u003e\u003cb\u003eA smart and witty take on strategy . . . an essential business topic\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvery day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines \"strategy\" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn open and visual book that defines the most over-used (and least understood) business term: strategy\u003c\/li\u003e \u003cli\u003eAuthor is the co-founder of Insight Labs\u003c\/li\u003e \u003cli\u003eProduced in a wry style, this book offers a witty, inventive take on a common business problem\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAt a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/18\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118484203\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.40h x 7.22w x 0.82d","brand":"Howell J. Malham","offers":[{"title":"Default Title","offer_id":44207146893493,"sku":"9781118484203","price":19.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_420cea16-bca9-4798-b264-bde963cee036.jpg?v=1716907599","url":"https:\/\/pastforward.org\/products\/i-have-a-strategy-no-you-dont-9781118484203","provider":"Past Forward","version":"1.0","type":"link"}