{"product_id":"human-to-human-selling-how-to-sell-real-and-lasting-value-in-an-increasingly-digital-and-fast-paced-world-9781614485407","title":"Human to Human Selling: How to Sell Real and Lasting Value in an Increasingly Digital and Fast-Paced World","description":"In our increasingly digitized and fast-paced world, human relationships are often strained--sales relationships even more so. Today's buyers are better informed, more sophisticated, and more transactional. As a result, sales professionals must navigate new challenges as they seek to develop meaningful relationships with these sometimes elusive buyers. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eHuman To Human Selling\u003c\/i\u003e, sales strategist Adrian Davis details how sales professionals and the people who manage them can increase sales performance while developing strategic relationships with their customers. Bringing sales professionals out of the Industrial Age adversarial model of sales into the \"Age of Business Reformation,\" \u003ci\u003eHuman To Human Selling\u003c\/i\u003e presents a step-by-step process for building symbiotic relationships with buyers--connections that are both mutually rewarding and emotionally fulfilling and lead to the \"right-fit\" customer. \u003ci\u003eHuman To Human Selling\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e -Provides a fresh perspective on sales and customer relationship management \u003cp\u003e\u003c\/p\u003e -Bridges the gap between sales techniques and corporate strategy, enabling salespeople to sell higher \u003cp\u003e\u003c\/p\u003e -Provides practical techniques for strategic selling \u003cp\u003e\u003c\/p\u003e The results will speak for themselves: sales professionals that are a strategic asset to their buyers as well as their employers. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/08\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781614485407\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.48d","brand":"Adrian Davis","offers":[{"title":"Default Title","offer_id":36662167240860,"sku":"9781614485407","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_26da281c-5e96-4e02-966e-622b1cfd53d2.jpg?v=1603901251","url":"https:\/\/pastforward.org\/products\/human-to-human-selling-how-to-sell-real-and-lasting-value-in-an-increasingly-digital-and-fast-paced-world-9781614485407","provider":"Past Forward","version":"1.0","type":"link"}