{"product_id":"how-to-win-an-election-an-ancient-guide-for-modern-politicians-9780691154084","title":"How to Win an Election: An Ancient Guide for Modern Politicians","description":"\u003cp\u003e\u003ci\u003eHow to Win an Election\u003c\/i\u003e is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eA little-known classic in the spirit of Machiavelli's \u003ci\u003ePrince, How to Win an Election\u003c\/i\u003e is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Princeton University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/21\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780691154084\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 99\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.80h x 4.80w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eChristianity Today\u003c\/i\u003e 04\/01\/2012 pg. 78\u003cbr\u003e\u003ci\u003eNew York Times Book Review\u003c\/i\u003e 07\/29\/2012 pg. 15\u003cbr\u003e\u003ci\u003eNew York Times Book Review\u003c\/i\u003e 08\/05\/2012 pg. 26\u003cbr\u003e\u003ci\u003eNew York Review of Books\u003c\/i\u003e 11\/22\/2012 pg. 20\u003cbr\u003e","brand":"Quintus Tullius Cicero","offers":[{"title":"Default Title","offer_id":36640123945116,"sku":"9780691154084","price":16.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7c7488d7-c597-410b-bbd6-1b429c2f3e38.jpg?v=1603851443","url":"https:\/\/pastforward.org\/products\/how-to-win-an-election-an-ancient-guide-for-modern-politicians-9780691154084","provider":"Past Forward","version":"1.0","type":"link"}