{"product_id":"how-to-change-the-science-of-getting-from-where-you-are-to-where-you-want-to-be-9780593083758","title":"How to Change: The Science of Getting from Where You Are to Where You Want to Be","description":"\u003cb\u003eAward-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change. In this ground-breaking book, Milkman reveals a proven path that can take you from where you are to where you want to be, with a foreword from psychologist Angela Duckworth, the best-selling author of \u003ci\u003eGrit\u003c\/i\u003e.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eSet audacious goals. Foster good habits. Create social support. You've surely heard this advice before. If you've ever tried to change or encourage it -- to boost exercise or healthy eating, to prevent missed deadlines or kick-start savings -- then you know there are thousands of apps, books, and YouTube videos promising to help and offering sound guidance. And yet, you're still not where you want to be. \u003cp\u003e\u003c\/p\u003eThis trailblazing book from award-winning behavioral scientist and Wharton Professor Katy Milkman explains why. In a career devoted to uncovering what helps people change, Milkman has discovered a crucial thing many of us get wrong: our strategy. Change, she's learned, comes most readily when you understand what's standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success. \u003cp\u003e\u003c\/p\u003eDrawing on Milkman's original research and the work of her dozens of world-renowned scientific collaborators, \u003ci\u003eHow to Change\u003c\/i\u003e shares an innovative new approach that will help you change or encourage change in others. Through case studies, engaging stories, and examples from cutting-edge research, this book illustrates how to identify and overcome the barriers that regularly stand in the way of change. \u003ci\u003eHow to Change\u003c\/i\u003e will teach you: \u003cp\u003e\u003c\/p\u003e \u003cb\u003e-\u003c\/b\u003e Why timing can be everything when it comes to making a change\u003cbr\u003e \u003cb\u003e-\u003c\/b\u003e How to turn temptation and inertia into assets that can help you conquer your goals\u003cbr\u003e \u003cb\u003e-\u003c\/b\u003e That giving advice, even if it's about something you're struggling with, can help you achieve more \u003cp\u003e\u003c\/p\u003eWhether you're a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself, \u003ci\u003eHow to Change\u003c\/i\u003e offers an invaluable, science-based blueprint for achieving your goals, once and for all.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/04\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780593083758\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"Katy Milkman","offers":[{"title":"Default Title","offer_id":39638701146293,"sku":"9780593083758","price":27.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_86e91722-ab4c-48a4-a0d5-6030e639c798.jpg?v=1617683207","url":"https:\/\/pastforward.org\/products\/how-to-change-the-science-of-getting-from-where-you-are-to-where-you-want-to-be-9780593083758","provider":"Past Forward","version":"1.0","type":"link"}