{"product_id":"how-to-build-a-creative-business-the-rippaverse-way-9781971084411","title":"How to Build a Creative Business: The Rippaverse Way","description":"\u003cb\u003eFrom \u003ci\u003eThe Dougie\u003c\/i\u003e dance to Billboard-charting bands to a $3.7M \u003ci\u003eIsom #1\u003c\/i\u003e pre-order--the playbook from the founder of Rippaverse Publishing. Memoir and how-to from Eric July.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEric July popularized \u003ci\u003eThe Dougie\u003c\/i\u003e, fronted Billboard-charting bands (Fire From the Gods, BackWordz), built a YouTube channel into a creative platform--and then founded Rippaverse Publishing, generating $15M+ in direct-to-consumer sales with zero outside investors, partnerships with McFarlane Toys and Iron Studios, and a $3.7M pre-order on the debut \u003ci\u003eIsom #1\u003c\/i\u003e. This is the playbook, drawn from the receipts, not the theory. \u003cp\u003e\u003c\/p\u003ePart memoir, part working how-to manual. Eric July walks through pricing, budgeting, fulfillment, marketing without a budget, scaling a small operation, and--maybe most useful--how to survive the \"selling out\" criticism that comes with success. The throughline: nobody is coming to save you--and that's good news. July lays out how the Rippaverse model--direct-to-consumer pre-orders and full ownership--turned an audience into a publishing operation, and what any creator can take from it, whether they sell comics, music, or anything else they make. \u003cp\u003e\u003c\/p\u003eA trade-paperback nonfiction title that opens the business and creator-economy lane of the Rippaverse Publishing program, and the founder's first book under his own publishing house. From Eric July, founder of Rippaverse Publishing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rippaverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781971084411\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 80","brand":"Eric July","offers":[{"title":"Default Title","offer_id":53376064061621,"sku":"9781971084411","price":12.74,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9781971084411.jpg?v=1790261263","url":"https:\/\/pastforward.org\/products\/how-to-build-a-creative-business-the-rippaverse-way-9781971084411","provider":"Past Forward","version":"1.0","type":"link"}