{"product_id":"how-to-be-a-marketing-genius-scientific-advertising-revisited-and-revitalized-for-today-9781640074026","title":"How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today","description":"\u003cp\u003eClaude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.\u003c\/p\u003e\u003cp\u003eClaude codified his techniques in 1923 in a book called \u003cem\u003eScientific Advertising.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhile this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown.\u003c\/p\u003e\u003cp\u003eTo ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today. \u003c\/p\u003e\u003cp\u003eTony isolated\u003cstrong\u003e \u003cem\u003e114 Profitable Laws of Advertising \u0026amp; Marketing \u003c\/em\u003e\u003c\/strong\u003eproviding a clear set of rules that anyone can follow. These Laws spread across 17 categories including: \u003c\/p\u003e\u003cp\u003e- 8 Laws for Headlines\u003c\/p\u003e\u003cp\u003e- 2 Laws for Call-to-Action\u003c\/p\u003e\u003cp\u003e- 13 Laws for Salesmanship\u003c\/p\u003e\u003cp\u003eNever before has Claude's work been presented with such clarity, including: \u003c\/p\u003e\u003cp\u003e- Uncommon words defined.\u003c\/p\u003e\u003cp\u003e- Example ads referenced by Claude.\u003c\/p\u003e\u003cp\u003e- Added illustrations to aid understanding.\u003c\/p\u003e\u003cp\u003eIf you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise  \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Awe Systems LLC\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781640074026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.48d","brand":"Tony Melvin","offers":[{"title":"Default Title","offer_id":36663883792540,"sku":"9781640074026","price":8.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f80da803-89f1-4914-aaaa-19a647c15421.jpg?v=1603905288","url":"https:\/\/pastforward.org\/products\/how-to-be-a-marketing-genius-scientific-advertising-revisited-and-revitalized-for-today-9781640074026","provider":"Past Forward","version":"1.0","type":"link"}