{"product_id":"how-powerful-we-are-behind-the-scenes-with-one-of-australias-leading-activists-9780733642227","title":"How Powerful We Are: Behind the Scenes with One of Australia's Leading Activists","description":"\u003cp\u003e\u003ci\u003e'Incisive, blistering and tender. Sally is one of our most valiant warriors.' - \u003c\/i\u003eClementine Ford, author of FIGHT LIKE A GIRL and BOYS WILL BE BOYS\u003c\/p\u003e\u003cp\u003e\u003ci\u003e'Proof that the personal is always political - and love really can save the world.' - \u003c\/i\u003eJamila Rizvi, author of NOT JUST LUCKY\u003c\/p\u003e\u003cp\u003e\u003ci\u003e'Rugg's passion and insight make for a propulsive tale'\u003c\/i\u003e - Sydney Morning Herald\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEven if you're not an activist (yet), at a time when the news is written for clicks and elections are fought with three-word slogans, it's crucial to preserve some record of events that isn't 'fake news' or political spin. In part, this book is my attempt to counter the re-writing of how Australia achieved one of the most significant social changes in a generation.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eSally Rugg is one of Australia's most influential campaigners for social change. HOW POWERFUL WE ARE is her manifesto for championing what you believe is right.\u003c\/p\u003e\u003cp\u003eIn these pages Sally will teach you some of the things she learnt on the marriage equality campaign: how to develop a strategy, how to frame your messages, how to get your campaign to the media, how to build community power. And she'll share with you the much harder lessons learnt: the consequences of campaign decisions; how to weather criticism and harassment from every angle; and how, in mass campaign movements, nothing is black and white.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hachette Australia\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780733642227\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.30w x 1.30d","brand":"Sally Rugg","offers":[{"title":"Default Title","offer_id":40138621518005,"sku":"9780733642227","price":19.54,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_c24a75d1-f242-4bd1-8043-61f5baf2e569.jpg?v=1622517180","url":"https:\/\/pastforward.org\/products\/how-powerful-we-are-behind-the-scenes-with-one-of-australias-leading-activists-9780733642227","provider":"Past Forward","version":"1.0","type":"link"}