{"product_id":"how-pleasure-works-the-new-science-of-why-we-like-what-we-like-9780393066326","title":"How Pleasure Works: The New Science of Why We Like What We Like","description":"The thought of sex with a virgin is intensely arousing for many men. The average American spends more than four hours a day watching television. Abstract art can sell for millions of dollars. People slow their cars to look at gory accidents, and go to movies that make them cry.\u003cbr\u003e\u003cbr\u003e Pleasure is anything but straightforward. Our desires, attractions, and tastes take us beyond the symmetry of a beautiful face, the sugar and fat in food, or the prettiness of a painting. In \u003cem\u003eHow Pleasure Works\u003c\/em\u003e, Yale University psychologist Paul Bloom draws on groundbreaking research to unveil the deeper workings of why we desire what we desire. Refuting the longstanding explanation of pleasure as a simple sensory response, Bloom shows us that pleasure is grounded in our beliefs about the deeper nature or essence of a given thing. This is why we want the real Rolex and not the knockoff, the real Picasso and not the fake, the twin we have fallen in love with and not her identical sister.\u003cbr\u003e\u003cbr\u003e In this fascinating and witty account, Bloom draws on child development, philosophy, neuroscience, and behavioral economics in order to address pleasures noble and seamy, highbrow and lowbrow. Along the way, he gives us unprecedented insights into a realm of human psychology that until now has only been partially understood.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/14\/2010\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780393066326\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.34h x 6.46w x 1.03d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 04\/15\/2010\u003cbr\u003e\u003ci\u003eChronicle of Higher Education\u003c\/i\u003e 06\/04\/2010 pg. 10\u003cbr\u003e\u003ci\u003eNew York Review of Books\u003c\/i\u003e 06\/27\/2010 pg. 6\u003cbr\u003e\u003ci\u003eNew York Times Book Review\u003c\/i\u003e 07\/04\/2010 pg. 18\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 08\/02\/2010\u003cbr\u003e\u003ci\u003eNew Yorker (The)\u003c\/i\u003e 08\/09\/2010 pg. 75\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 09\/01\/2010\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 12\/01\/2010 pg. 1\u003cbr\u003e","brand":"Paul Bloom","offers":[{"title":"Default Title","offer_id":42916881793205,"sku":"9780393066326","price":22.91,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a2ddc2ee-eb2b-43fe-a8ea-2617c8feeabc.jpg?v=1687272884","url":"https:\/\/pastforward.org\/products\/how-pleasure-works-the-new-science-of-why-we-like-what-we-like-9780393066326","provider":"Past Forward","version":"1.0","type":"link"}