{"product_id":"hope-with-its-sleeves-rolled-up-philanthropy-that-leads-to-action-9781956688733","title":"Hope With Its Sleeves Rolled-Up: Philanthropy That Leads to Action","description":"\u003cp\u003eMost organizations don't have a fundraising problem.\u003c\/p\u003e\u003cp\u003eThey have a communication problem.\u003c\/p\u003e\u003cp\u003eThey do meaningful work. They serve real needs. They operate with urgency and care. And yet, when they try to explain that work-to invite others into it-the response is often polite, thin, and inconsistent.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHope with Its Sleeves Rolled Up\u003c\/em\u003e is a practical, clear-eyed guide to fixing that.\u003c\/p\u003e\u003cp\u003eWritten with a seasoned, graybeard perspective, this book strips away the noise around nonprofit marketing and returns to what actually moves people: meaning, clarity, trust, and the opportunity to act.\u003c\/p\u003e\u003cp\u003eInside, you'll find a disciplined framework built on a simple but powerful shift: \u003c\/p\u003e\u003cp\u003eThe donor is not the audience.\u003c\/p\u003e\u003cp\u003e They are the one who moves the story forward.\u003c\/p\u003e\u003cp\u003eFrom that foundation, the book walks through: \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eWhy information doesn't persuade-and what does \u003c\/li\u003e\n\u003cli\u003eHow to make complex work, including basic research, understandable and compelling \u003c\/li\u003e\n\u003cli\u003eThe role of emotion, clarity, and specificity in motivating action \u003c\/li\u003e\n\u003cli\u003eHow to structure messages that consistently lead to a response \u003c\/li\u003e\n\u003cli\u003eWhy trust-not attention-is the true currency of philanthropy \u003c\/li\u003e\n\u003cli\u003eHow to turn one-time gifts into lasting relationships \u003c\/li\u003e\n\u003cli\u003eWhat to measure, what to ignore, and how to avoid chasing the wrong signals \u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eMore than a collection of tactics, this is a field guide for real-world conditions-tight timelines, limited resources, and the constant pressure to produce results.\u003c\/p\u003e\u003cp\u003eIt does not promise shortcuts.\u003c\/p\u003e\u003cp\u003eIt offers something better: \u003c\/p\u003e\u003cp\u003eA way to make your work visible, meaningful, and actionable-so the right people can step into it.\u003c\/p\u003e\u003cp\u003eBecause hope, on its own, is passive.\u003c\/p\u003e\u003cp\u003eBut when it is clearly expressed, honestly offered, and connected to real action...it goes to work.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rock \/ Paper \/ Safety Scissors\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781956688733\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Mark D. Donnelly","offers":[{"title":"Default Title","offer_id":52934056968373,"sku":"9781956688733","price":21.21,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/hope-with-its-sleeves-rolled-up-philanthropy-that-leads-to-action-9781956688733","provider":"Past Forward","version":"1.0","type":"link"}