{"product_id":"holistic-marketing-9781632997227","title":"Holistic Marketing","description":"\u003cp\u003e\u003cstrong\u003eA blueprint for digital transformation\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEffective marketing is both art and science-a beautiful combination of data, intuition, and empathy. In \u003cem\u003eHolistic Marketing, \u003c\/em\u003e you will discover how to create a high-performing demand-generation engine that changes the conversation about marketing's contribution to organizational value in a gripping and comprehensive review.\u003c\/p\u003e\u003cp\u003eToday, \"digital transformation\" can mean any number of things, but there is a gap in the literature. There is no how-to book that takes on the task of clearly defining the process, the personnel, and the technology required to successfully transform an organization. \u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eHolistic Marketing\u003c\/em\u003e, Locher draws on his decades of experience as a marketing leader to provide an instruction manual for marketing professionals to transform their teams and transcend dated expectations as companies evolve from start-up to scale-up and beyond.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHolistic Marketing\u003c\/em\u003e represents a new era in marketing, an evolved state where data-\u003c\/p\u003e\u003cp\u003edriven decision-making supplants guesses to create a predictable, accountable, and transparent engine of growth that delivers maximum impact.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e River Grove Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781632997227\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"Ed Locher","offers":[{"title":"Default Title","offer_id":52360415314101,"sku":"9781632997227","price":15.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_a0d409af-5b13-4683-a3c4-1de3f0442351.jpg?v=1773720833","url":"https:\/\/pastforward.org\/products\/holistic-marketing-9781632997227","provider":"Past Forward","version":"1.0","type":"link"}