{"product_id":"highly-effective-marketing-analytics-a-practical-guide-to-improving-marketing-roi-with-analytics-9781951527082","title":"Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics","description":"\u003cb\u003e\u003ci\u003eHighly Effective Marketing Analytics\u003c\/i\u003e infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.\u003c\/b\u003e \u003cp\u003eThe book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. \u003ci\u003eHighly Effective Marketing Analytics\u003c\/i\u003e is a highly practical and pragmatic how-to book.\u003c\/p\u003e \u003cp\u003eThe author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/23\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781951527082\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.51d","brand":"Mu Hu","offers":[{"title":"Default Title","offer_id":39579035435189,"sku":"9781951527082","price":22.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_b8332cda-e94f-45d5-b30a-323edef29176.jpg?v=1617078159","url":"https:\/\/pastforward.org\/products\/highly-effective-marketing-analytics-a-practical-guide-to-improving-marketing-roi-with-analytics-9781951527082","provider":"Past Forward","version":"1.0","type":"link"}