{"product_id":"hidden-wombat-how-executives-innovate-without-the-waste-of-money-brains-and-time-9798989247615","title":"Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time","description":"\u003cp\u003eGood ideas are killing great companies.\u003c\/p\u003e\u003cp\u003eA waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.\u003c\/p\u003e\u003cp\u003eEvery late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?\u003c\/p\u003e\u003cp\u003eNeeds-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.\u003c\/p\u003e\u003cp\u003eReversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wombat Innovation\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/09\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798989247615\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.56d","brand":"Topher Kinsella, Rush Bartlett","offers":[{"title":"Default Title","offer_id":43471352430773,"sku":"9798989247615","price":29.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_610a2111-1405-4775-9046-f97f534bed7d.jpg?v=1704826315","url":"https:\/\/pastforward.org\/products\/hidden-wombat-how-executives-innovate-without-the-waste-of-money-brains-and-time-9798989247615","provider":"Past Forward","version":"1.0","type":"link"}