{"product_id":"helvetica-homage-to-a-typeface-9783037780466","title":"Helvetica: Homage to a Typeface","description":"\u003cp\u003eHelvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. \u003ci\u003eHelvetica: Homage to a Typeface\u003c\/i\u003e presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lars Muller Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2002\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9783037780466\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.30h x 4.80w x 0.90d","brand":"Lars Muller","offers":[{"title":"Default Title","offer_id":36675178430620,"sku":"9783037780466","price":18.7,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e51dbf16-889b-40a3-bf4a-726e129f7b08.jpg?v=1603933524","url":"https:\/\/pastforward.org\/products\/helvetica-homage-to-a-typeface-9783037780466","provider":"Past Forward","version":"1.0","type":"link"}