{"product_id":"hbrs-10-must-reads-on-strategic-marketing-with-featured-article-marketing-myopia-by-theodore-levitt-9781633694576","title":"Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)","description":"\u003cp\u003e\u003cb\u003eStop pushing products--and start cultivating relationships with the right customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the \u003cb\u003eHarvard Business Review\u003c\/b\u003e archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.\u003c\/p\u003e\u003cp\u003eLeading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFigure out what business you're \u003ci\u003ereally\u003c\/i\u003e in\u003c\/li\u003e\n\u003cli\u003eCreate products that perform the jobs people need to get done\u003c\/li\u003e\n\u003cli\u003eGet a bird's-eye view of your brand's strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003eTap a market that's larger than China and India combined\u003c\/li\u003e\n\u003cli\u003eDeliver superior value to your B2B customers\u003c\/li\u003e\n\u003cli\u003eEnd the war between sales and marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781633694576\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"Harvard Business Review, Clayton M. Christensen, Theordore Levitt","offers":[{"title":"Default Title","offer_id":36663601823900,"sku":"9781633694576","price":42.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_50a245e0-3447-4d57-a03c-c749347a7a67.jpg?v=1603904676","url":"https:\/\/pastforward.org\/products\/hbrs-10-must-reads-on-strategic-marketing-with-featured-article-marketing-myopia-by-theodore-levitt-9781633694576","provider":"Past Forward","version":"1.0","type":"link"}