{"product_id":"hbr-guide-to-data-analytics-basics-for-managers-9781633694286","title":"HBR Guide to Data Analytics Basics for Managers","description":"\u003cp\u003e\u003cb\u003eDon't let a fear of numbers hold you back.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eToday's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?\u003c\/p\u003e\u003cp\u003eWhether you're working with data experts or running your own tests, you'll find answers in the \u003cb\u003eHBR Guide to Data Analytics Basics for Managers\u003c\/b\u003e. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.\u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentify the metrics you need to measure\u003c\/li\u003e\n\u003cli\u003eRun experiments and A\/B tests\u003c\/li\u003e\n\u003cli\u003eAsk the right questions of your data experts\u003c\/li\u003e\n\u003cli\u003eUnderstand statistical terms and concepts\u003c\/li\u003e\n\u003cli\u003eCreate effective charts and visualizations\u003c\/li\u003e\n\u003cli\u003eAvoid common mistakes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/03\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781633694286\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.00w x 0.80d","brand":"Harvard Business Review","offers":[{"title":"Default Title","offer_id":36663600513180,"sku":"9781633694286","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d71c1e52-88ea-4ea4-b2ab-0625f3872881.jpg?v=1603904673","url":"https:\/\/pastforward.org\/products\/hbr-guide-to-data-analytics-basics-for-managers-9781633694286","provider":"Past Forward","version":"1.0","type":"link"}