{"product_id":"hbr-guide-to-building-your-business-case-9781633690028","title":"HBR Guide to Building Your Business Case","description":"\u003cp\u003e\u003cb\u003eGet your idea off the ground.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching.\u003c\/p\u003e\u003cp\u003eThe \u003cb\u003e\u003ci\u003eHBR Guide to Building Your Business Case\u003c\/i\u003e\u003c\/b\u003e, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSpell out the business need for your idea\u003c\/li\u003e\n\u003cli\u003eAlign your case with strategic goals\u003c\/li\u003e\n\u003cli\u003eBuild the right team to shape and test your idea\u003c\/li\u003e\n\u003cli\u003eCalculate the return on investment\u003c\/li\u003e\n\u003cli\u003eAnalyze risks and opportunities\u003c\/li\u003e\n\u003cli\u003ePresent your case to stakeholders\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2015\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781633690028\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.00w x 0.80d","brand":"Raymond Sheen","offers":[{"title":"Default Title","offer_id":36663595237532,"sku":"9781633690028","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_15cb4010-a710-4cda-b031-614488d023f7.jpg?v=1603904663","url":"https:\/\/pastforward.org\/products\/hbr-guide-to-building-your-business-case-9781633690028","provider":"Past Forward","version":"1.0","type":"link"}