{"product_id":"harvard-business-review-on-increasing-customer-loyalty-9781422162521","title":"Harvard Business Review on Increasing Customer Loyalty","description":"How do you keep your customers coming back-and get them to bring others? \u003cp\u003e\u003c\/p\u003eIf you need the best practices and ideas for making your\u003cbr\u003ecustomers loyal and profitable--but don't have time to find\u003cbr\u003ethem--this book is for you. Here are nine inspiring and useful\u003cbr\u003eperspectives, all in one place. \u003cp\u003e\u003c\/p\u003eThis collection of HBR articles will help you: \u003cp\u003e\u003c\/p\u003e- Turn angry customers into loyal advocates \u003cp\u003e\u003c\/p\u003e- Get more people to recommend you \u003cp\u003e\u003c\/p\u003e- Boost customer satisfaction by satisfying your employees \u003cp\u003e\u003c\/p\u003e- Focus on profitable customers--whether they're loyal or not \u003cp\u003e\u003c\/p\u003e- Invest in the right CRM technology for your business \u003cp\u003e\u003c\/p\u003e- Mine customer data for more effective marketing \u003cp\u003e\u003c\/p\u003e- Increase your customers' lifetime value\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/12\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781422162521\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 221\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.40w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 10\/01\/2011 pg. 84\u003cbr\u003e","brand":"Harvard Business Review","offers":[{"title":"Default Title","offer_id":38471160529077,"sku":"9781422162521","price":18.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_aaf54914-8905-4e0c-a1ad-610194f73453.jpg?v=1612928582","url":"https:\/\/pastforward.org\/products\/harvard-business-review-on-increasing-customer-loyalty-9781422162521","provider":"Past Forward","version":"1.0","type":"link"}