{"product_id":"hack-the-buyer-brain-9781912713950","title":"Hack The Buyer Brain","description":"\u003cp\u003e\u003cstrong\u003eHack The Buyer Brain\u003c\/strong\u003e uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHave you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSimple\u003c\/strong\u003e: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration.\u003c\/p\u003e\u003cp\u003eHack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKenda Macdonald\u003c\/strong\u003e isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShe breaks down the latest neuroscience so you can: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFind and attract perfect customers and keep them interested.\u003c\/li\u003e\n\u003cli\u003eCreate a seamless buying process, so people don't just buy your products and services, they do it with a massive grin on thier faces.\u003c\/li\u003e\n\u003cli\u003eWow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one).\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGet ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing. \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kenda MacDonald\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781912713950\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.48d","brand":"Kenda MacDonald","offers":[{"title":"Default Title","offer_id":42573331038389,"sku":"9781912713950","price":17.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_137a7b2e-1d7b-4dbc-9c43-a0f781d30b31.jpg?v=1672156614","url":"https:\/\/pastforward.org\/products\/hack-the-buyer-brain-9781912713950","provider":"Past Forward","version":"1.0","type":"link"}