{"product_id":"gut-feelings-the-intelligence-of-the-unconscious-9780143113768","title":"Gut Feelings: The Intelligence of the Unconscious","description":"\u003cb\u003eWhy is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's \u003ci\u003eBlink.\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (\u003ci\u003eBusinessWeek\u003c\/i\u003e).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780143113768\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.72h x 5.08w x 0.54d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eNew York Times Book Review\u003c\/i\u003e 08\/24\/2008 pg. 24\u003cbr\u003e","brand":"Gerd Gigerenzer","offers":[{"title":"Default Title","offer_id":36634906984604,"sku":"9780143113768","price":15.3,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_c93a386f-a25d-4f42-a407-ff163f6274f1.jpg?v=1603837977","url":"https:\/\/pastforward.org\/products\/gut-feelings-the-intelligence-of-the-unconscious-9780143113768","provider":"Past Forward","version":"1.0","type":"link"}