{"product_id":"guerrilla-advertising-9780395687185","title":"Guerrilla Advertising","description":"\u003cp\u003eIn detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/08\/1994\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780395687185\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.00w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eBooklist\u003c\/i\u003e 06\/01\/1994 pg. 1740\u003cbr\u003e","brand":"Jay Conrad Levinson","offers":[{"title":"Default Title","offer_id":45396501070005,"sku":"9780395687185","price":16.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_8953f8e7-42e2-4baa-8d5b-1680c9e01e1c.jpg?v=1747750112","url":"https:\/\/pastforward.org\/products\/guerrilla-advertising-9780395687185","provider":"Past Forward","version":"1.0","type":"link"}