{"product_id":"growing-up-in-alphabet-city-the-unexpected-letterform-art-of-michael-doret-9781736863329","title":"Growing Up in Alphabet City: The Unexpected Letterform Art of Michael Doret","description":"\u003cp\u003e\u003cstrong\u003eA visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn this vivid and humorous monograph-meets-memoir, Los Angeles-based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, \u003ci\u003eTime\u003c\/i\u003e, Kiss, the Knicks and more. With more than 700 images, \u003ci\u003eAlphabet City\u003c\/i\u003e traces Doret's influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering--from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!).\u003cbr\u003eWith original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself, \u003ci\u003eAlphabet City\u003c\/i\u003e offers a dose of welcome nostalgia--and endless inspiration--for letterform lovers of any generation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Letterform Archive Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781736863329\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328","brand":"Michael Doret","offers":[{"title":"Default Title","offer_id":43166142529717,"sku":"9781736863329","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_8aec6ef9-7b4b-4c50-b655-273e7a261a6b.jpg?v=1696921155","url":"https:\/\/pastforward.org\/products\/growing-up-in-alphabet-city-the-unexpected-letterform-art-of-michael-doret-9781736863329","provider":"Past Forward","version":"1.0","type":"link"}