{"product_id":"groundwork-get-better-at-making-better-products-9780578776323","title":"Groundwork: Get Better at Making Better Products","description":"\u003cstrong\u003eCreate Products People Actually Want.\u003c\/strong\u003e\u003cp\u003eDriven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGroundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars-Convergent Problem Statement, Actionable Persona, Individualized Needs-and three Practices-Developing Hypotheses, Conducting Scrappy Research, Getting Commitment-that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want. In these pages, you'll learn how to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHone in important customer problems to solve using the Convergent Problem Statement\u003c\/p\u003e\u003cp\u003eLeverage Actionable Personas in big and small product decisions\u003c\/p\u003e\u003cp\u003eMinimize (and potentially eliminate) costly rework using Individualized Needs\u003c\/p\u003e\u003cp\u003eIntroduce new habits using the three Practices that build customer-driven product teams\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Product Rebels\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/10\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780578776323\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.49d","brand":"Vidya Dinamani, Heather Samarin","offers":[{"title":"Default Title","offer_id":38020368695477,"sku":"9780578776323","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d09f9226-485a-4946-b2bb-24f19141a4bb.jpg?v=1609175276","url":"https:\/\/pastforward.org\/products\/groundwork-get-better-at-making-better-products-9780578776323","provider":"Past Forward","version":"1.0","type":"link"}