{"product_id":"grinding-it-out-the-making-of-mcdonalds-9781250127501","title":"Grinding It Out: The Making of McDonald's","description":"\u003cp\u003e\u003cb\u003eHe either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories.\u003c\/b\u003e --from \u003ci\u003eGrinding It Out\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003eFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In \u003ci\u003eGrinding It Out, \u003c\/i\u003e you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIrrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martin's Griffin\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/02\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781250127501\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.30w x 0.70d","brand":"Ray Kroc","offers":[{"title":"Default Title","offer_id":43103820447925,"sku":"9781250127501","price":16.15,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_7cd996e4-bb9c-4c59-8fee-5c9ef018523a.jpg?v=1693280679","url":"https:\/\/pastforward.org\/products\/grinding-it-out-the-making-of-mcdonalds-9781250127501","provider":"Past Forward","version":"1.0","type":"link"}