{"product_id":"green-to-gold-how-smart-companies-us-environmental-strategy-to-innovate-create-value-and-build-competitive-advantage-9780470393741","title":"Green to Gold: How Smart Companies Us Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage","description":"From the Publishers Weekly review: \u003cbr\u003e Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though no company the authors know of is on a truly long-term sustainable course, Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste take-back legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/09\/2009\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470393741\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.92h x 6.10w x 0.73d","brand":"Daniel C. Esty","offers":[{"title":"Default Title","offer_id":41261979893941,"sku":"9780470393741","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d62f175f-401e-4632-8bd5-59106b69790a.jpg?v=1634653635","url":"https:\/\/pastforward.org\/products\/green-to-gold-how-smart-companies-us-environmental-strategy-to-innovate-create-value-and-build-competitive-advantage-9780470393741","provider":"Past Forward","version":"1.0","type":"link"}