{"product_id":"graphics-on-the-move-dynamic-branding-9788419220554","title":"Graphics on the Move - Dynamic Branding","description":"In the information explosion age, where there\u003cbr\u003eis a shift from static\u003cbr\u003eprinted information to digital media, designs that can convey information\u003cbr\u003efaster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public's favor.\u003cbr\u003eAs a result, graphic\u003cbr\u003edesigners are increasingly including animation in their work to enhance their\u003cbr\u003estorytelling, making it more functional on the one hand and livelier on the\u003cbr\u003eother, increasing interest by appealing to people's emotions and desire to be\u003cbr\u003eentertained. This book showcases the current state of motion graphics in light\u003cbr\u003eof new media such as touch, mobile, outdoor and\u003cbr\u003edigital video media. Divided into three chapters, it first posits how a\u003cbr\u003e\"rethinking\" of motion graphics is essential in the context of new media to\u003cbr\u003eensure that graphic design remains dynamic and able to engage people in both an\u003cbr\u003eappealing and informative way. The second chapter consists of exclusive interviews\u003cbr\u003ewith animation designers who discuss the nature of contemporary animated\u003cbr\u003egraphics and their work, while the final chapter includes selected projects\u003cbr\u003efrom across the world. Featuring the newest ideas and work of the world's most\u003cbr\u003eadvanced designers, the book is a valuable source of inspiration and\u003cbr\u003einformation for professional graphic designers and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hoaki\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/13\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9788419220554\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240","brand":"Shaoqiang Wang","offers":[{"title":"Default Title","offer_id":44337785667765,"sku":"9788419220554","price":38.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_6c36f5c8-7529-402f-81aa-dc81acaca6b6.jpg?v=1719329182","url":"https:\/\/pastforward.org\/products\/graphics-on-the-move-dynamic-branding-9788419220554","provider":"Past Forward","version":"1.0","type":"link"}