{"product_id":"global-content-marketing-how-to-create-great-content-reach-more-customers-and-build-a-worldwide-marketing-strategy-that-works-9780071840972","title":"Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works","description":"Engage Customers Around the World with Cross-Regional Content Marketing \u003cp\u003eTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. \u003ci\u003eGlobal Content Marketing\u003c\/i\u003e takes you step-by-step through the process of creating and refining your strategies to meet this new reality.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLEARN HOW TO: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eCreate content that engages people--regardless of their country and culture \u003c\/li\u003e\n\u003cli\u003eIdentify key actions and strategies to apply to your projects \u003c\/li\u003e\n\u003cli\u003eConnect dots that others don't see and connect them in ways you never thought of before\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eContent marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us.\u003c\/i\u003e -- DOUG KESSLER, Creative Director, Velocity\u003c\/p\u003e \u003cp\u003e\u003ci\u003eA valuable guide to developing and distributing your global content effectively.\u003c\/i\u003e -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThis book is the blueprint for engineering a modern scalable content marketing operation.\u003c\/i\u003e -- PAWAN DESHPANDE, CEO, Curata\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level.\u003c\/i\u003e -- EKATERINA WALTER, author of \u003ci\u003eThink Like Zuck\u003c\/i\u003e and coauthor of \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071840972\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.70d\u003c\/p\u003e","brand":"Pam Didner","offers":[{"title":"Default Title","offer_id":41838740701365,"sku":"9780071840972","price":24.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_816c7cb9-cf87-41df-9fb6-17eb81f23f2e.jpg?v=1646729133","url":"https:\/\/pastforward.org\/products\/global-content-marketing-how-to-create-great-content-reach-more-customers-and-build-a-worldwide-marketing-strategy-that-works-9780071840972","provider":"Past Forward","version":"1.0","type":"link"}