{"product_id":"get-the-meeting-an-illustrative-contact-marketing-playbook-9781637748138","title":"Get the Meeting!: An Illustrative Contact Marketing Playbook","description":"What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and \u003ci\u003eWall Street Journal\u003c\/i\u003e cartoonist Stu Heinecke's innovative concept of Contact Marketing--using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as \u003ci\u003e100 percent\u003c\/i\u003e--has helped professionals around the world open more doors in their careers and reach new heights of success. Now, in \u003ci\u003eGet the Meeting!\u003c\/i\u003e, Heinecke, author of the groundbreaking \u003ci\u003eHow to Get a Meeting with Anyone\u003c\/i\u003e, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns--from strategy, through execution, to results--and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns. From Hollywood to the search for Amazon's HQ2, from a surprising new Contact Marketing model, to \"Pocket Campaigns,\" which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, \u003ci\u003eGet the Meeting!\u003c\/i\u003e will spark your imagination and give you the tools you need to get the meetings--and life-changing results--you always wanted.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benbella Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/19\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637748138\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320","brand":"Stu Heinecke","offers":[{"title":"Default Title","offer_id":51948702564533,"sku":"9781637748138","price":21.21,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_07a3aa85-b448-4132-8303-96e0cb7ebca5.jpg?v=1762272413","url":"https:\/\/pastforward.org\/products\/get-the-meeting-an-illustrative-contact-marketing-playbook-9781637748138","provider":"Past Forward","version":"1.0","type":"link"}