{"product_id":"gen-buy-how-tweens-teens-and-twenty-somethings-are-revolutionizing-retail-9780470400913","title":"Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail","description":"\u003cp\u003eDiscover the forces driving the decisions of today's most sought after consumers\u003c\/p\u003e \u003cp\u003eAccording to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In \u003ci\u003eGen BuY\u003c\/i\u003e, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows what it takes to successfully woe and win young consumers with purchasing power\u003c\/li\u003e \u003cli\u003eFilled with surprising insights into the psyche of Gen Y buyers\u003c\/li\u003e \u003cli\u003eWritten by an expert in consumer research and a well-connected media consumer author\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGen Buy\u003c\/i\u003e is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2009\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470400913\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 5.90w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 05\/18\/2009 pg. 44\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2010\u003cbr\u003e","brand":"Kit Yarrow, Jayne O'Donnell","offers":[{"title":"Default Title","offer_id":44087205232821,"sku":"9780470400913","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_4508262c-0f60-4d3e-b829-a05b7a012960.jpg?v=1714455968","url":"https:\/\/pastforward.org\/products\/gen-buy-how-tweens-teens-and-twenty-somethings-are-revolutionizing-retail-9780470400913","provider":"Past Forward","version":"1.0","type":"link"}