{"product_id":"game-based-marketing-inspire-customer-loyalty-through-rewards-challenges-and-contests-9780470562239","title":"Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests","description":"Harness the power of games to create extraordinary customer engagement with \u003ci\u003eGame-Based Marketing\u003c\/i\u003e. \u003cp\u003eGamification is revolutionizing the web and mobile apps.\u003c\/p\u003e \u003cp\u003eInnovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGame-Based Marketing\u003c\/i\u003e unlocks the design secrets of mega-successful games like Zynga's Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site\/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy good leaderboards shouldn't feature the Top 10 players.\u003c\/li\u003e \u003cli\u003eMost games are played as an excuse to socialize, not to achieve.\u003c\/li\u003e \u003cli\u003eStatus is worth 10x more than cash to most consumers.\u003c\/li\u003e \u003cli\u003eBadges are not enough: but they are important.\u003c\/li\u003e \u003cli\u003eYou don't need to offer real-world prizing to run a blockbuster sweepstakes.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAnd learn even more: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to architect a point system that works\u003c\/li\u003e \u003cli\u003eDesigning the funware loop: the basics of points, badges, levels, leaderboards and challenges\u003c\/li\u003e \u003cli\u003eMaximizing the value and impact of badges\u003c\/li\u003e \u003cli\u003eFuture-proofing your design\u003c\/li\u003e \u003cli\u003eChallenging users without distraction\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBased on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, \u003ci\u003eGame-Based Marketing\u003c\/i\u003e brings together the game mechanics expertise of a decade's worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.\u003c\/p\u003e \u003cp\u003eAre you ready to play?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2010\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470562239\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 6.58w x 0.85d","brand":"Gabe Zichermann, Joselin Linder","offers":[{"title":"Default Title","offer_id":38471032996021,"sku":"9780470562239","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_499e0d2c-7942-4ba5-98ad-71e43d0c3d29.jpg?v=1612928090","url":"https:\/\/pastforward.org\/products\/game-based-marketing-inspire-customer-loyalty-through-rewards-challenges-and-contests-9780470562239","provider":"Past Forward","version":"1.0","type":"link"}