{"product_id":"funk-is-its-own-reward-from-r-b-to-hip-hop-9781472123411","title":"Funk Is Its Own Reward: From R\u0026B to Hip Hop","description":"From 1968 to 1978; from 'Say It Loud - I'm Black and I'm Proud' to \u003ci\u003eOff The Wall\u003c\/i\u003e; from the Third Harlem Cultural Festival to the P-Funk Earth Tour: \u003ci\u003eFunk Is Its Own Reward\u003c\/i\u003e plots the journey of a Black American cultural movement that was always about far more than music.\u2028 \u003cp\u003e\u003c\/p\u003e By putting the music firmly in the context of the movement, it uncovers the importance of black radio, how the wah-wah pedal was a happy accident, Motown's corporate role in the Dawn of Funk, why Sesame Street was the funkiest program on television, and so much more. \u003cp\u003e\u003c\/p\u003e Author Lloyd Bradley is one of the UK's leading experts on modern black music. He has worked as a music journalist for over thirty years and is the author of several acclaimed books. He splits his time between London and Florida. \u003cp\u003e\u003c\/p\u003e Joining Lloyd on this epic journey are a host of I-was-there contributors including but not limited to Bootsy Collins, Lynn Mabry of the Brides of Funkenstein, Isaac Hayes, Melvin Van Peebles, and George Clinton. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Constable \u0026amp; Robinson\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/08\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781472123411\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 704","brand":"Lloyd Bradley","offers":[{"title":"Default Title","offer_id":52801129742517,"sku":"9781472123411","price":29.75,"currency_code":"USD","in_stock":false}],"url":"https:\/\/pastforward.org\/products\/funk-is-its-own-reward-from-r-b-to-hip-hop-9781472123411","provider":"Past Forward","version":"1.0","type":"link"}