{"product_id":"full-spectrum-how-the-science-of-color-made-us-modern-9780358695240","title":"Full Spectrum: How the Science of Color Made Us Modern","description":"\u003cp\u003e\u003cstrong\u003eInformative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill. --\u003cem\u003eWall Street Journal\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eA lively account of our age-old quest for brighter colors, which changed the way we see the world, with a new afterword by the author\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven't always matched nature's kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that's allowed for the most luminous manifestations of our built and adorned world.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIn \u003cem\u003eFull Spectrum\u003c\/em\u003e, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that's rewriting the rules of color forever. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e In prose as vibrant as its subject, Rogers opens the door to Oz, sharing the liveliest events of an expansive human quest--to make a brighter, more beautiful world--and along the way, proving why he's \"one of the best science writers around.\"*\u003c\/p\u003e\u003cp\u003e *\u003cem\u003eNational Geographic\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mariner Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/12\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780358695240\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs","brand":"Adam Rogers","offers":[{"title":"Default Title","offer_id":42132500512949,"sku":"9780358695240","price":16.14,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_95d96871-f59d-48b9-b033-0d74cc04379b.jpg?v=1652813907","url":"https:\/\/pastforward.org\/products\/full-spectrum-how-the-science-of-color-made-us-modern-9780358695240","provider":"Past Forward","version":"1.0","type":"link"}