{"product_id":"from-worst-to-first-behind-the-scenes-of-continentals-remarkable-comeback-9780471356523","title":"From Worst to First: Behind the Scenes of Continental's Remarkable Comeback","description":"The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World \u003cp\u003e\u003c\/p\u003e . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week \u003cp\u003e\u003c\/p\u003e From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution \u003cp\u003e\u003c\/p\u003e From Worst to First is  Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer \u003cp\u003e\u003c\/p\u003e All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/30\/1999\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471356523\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.09h x 6.03w x 0.74d","brand":"Gordon Bethune","offers":[{"title":"Default Title","offer_id":36637601923228,"sku":"9780471356523","price":35.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_2c6377c0-d028-469c-b1d1-5362e7938aab.jpg?v=1603845207","url":"https:\/\/pastforward.org\/products\/from-worst-to-first-behind-the-scenes-of-continentals-remarkable-comeback-9780471356523","provider":"Past Forward","version":"1.0","type":"link"}