{"product_id":"from-an-idea-to-nike-how-marketing-made-nike-a-global-success-9781328453631","title":"From an Idea to Nike: How Marketing Made Nike a Global Success","description":"\u003cb\u003e\u003ci\u003eFrom an Idea to Nike \u003c\/i\u003eis a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black \u0026amp; white illustrations throughout.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Ever wonder how Nike became the athletics empire it is today? \u003ci\u003eFrom an Idea to Nike\u003c\/i\u003e digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business \u003ci\u003erun.\u003c\/i\u003e\u003cul\u003e\n\u003cli\u003eFind out where the name \u003ci\u003eNike\u003c\/i\u003e came from and how the famous swoosh became the signature logo.\u003c\/li\u003e\n\u003cli\u003eLearn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan ) \u003c\/li\u003e\n\u003cli\u003eExplore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Houghton Mifflin\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/12\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781328453631\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.40h x 5.20w x 0.40d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eBooklist\u003c\/i\u003e 03\/01\/2019 pg. 49\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAccelerated Reader Quiz #\/Name: \u003c\/b\u003e506592 \/ From an Idea to Nike: How Marketing Made Nike a Global Success\u003cbr\u003e\u003cb\u003eReading Level:\u003c\/b\u003e 6.9 \/ \u003cb\u003eInterest Level:\u003c\/b\u003e Middle Grade \/ \u003cb\u003ePoint Value:\u003c\/b\u003e 2\u003cbr\u003e","brand":"Lowey Bundy Sichol","offers":[{"title":"Default Title","offer_id":36648983855260,"sku":"9781328453631","price":6.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a1791554-b41f-40ed-b433-fb41f4ef022f.jpg?v=1603871652","url":"https:\/\/pastforward.org\/products\/from-an-idea-to-nike-how-marketing-made-nike-a-global-success-9781328453631","provider":"Past Forward","version":"1.0","type":"link"}