{"product_id":"founders-unfiltered-the-truth-nobody-tells-you-until-you-arrive-9798903481798","title":"Founders Unfiltered: The Truth Nobody Tells You Until You Arrive","description":"\u003cp\u003e\u003cstrong\u003eMost startup books tell you how to build a company. This one tells you how the company builds you.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe world is obsessed with the rocket-ship narrative-the sanitized journey from an idea to a billion-dollar exit. But those who have actually stood in the fire know another story: the quiet heartbreaks, the identity collapse, the loneliness of leadership, and the strange emptiness that can follow the success you once thought would solve everything.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFounders Unfiltered\u003c\/em\u003e dismantles the Founder's Myth and replaces it with something more useful: the brutal, beautiful, unfiltered reality of what entrepreneurship does to the person building the company.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll discover why: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYou Are the Asset.\u003c\/strong\u003e The company is not the final product. The founder is being rebuilt alongside it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLoneliness Can Become a Vantage Point.\u003c\/strong\u003e The isolation of leadership can either distort you or teach you to see what others cannot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFear Is Information.\u003c\/strong\u003e The goal isn't to eliminate fear, but to understand what it is trying to tell you.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Finish Line Is a Mirage.\u003c\/strong\u003e Survival, scale, wealth, and even success don't end the journey. They introduce a different mountain.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDrawing from Urenna Chidinma Ohaya's journey across entrepreneurship, motherhood, manufacturing, technology, and reinvention-alongside the hard-earned lessons of some of the world's most consequential founders-this book is a field guide to the \u003cstrong\u003eLong Middle: \u003c\/strong\u003e the years between beginning and becoming, where companies are tested and founders are rebuilt.\u003c\/p\u003e\u003cp\u003eWhether you're staring at a blank whiteboard, wondering how you'll make payroll, leading a company that has outgrown the person who started it, or sitting in the silence after finally achieving what you once prayed for, this book asks the question most business books avoid: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat is the company building in you?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe standard playbook teaches you how to fit the pattern.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book is about becoming sovereign enough to write your own.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStop asking for permission.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBEGIN.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Beyond Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/08\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798903481798\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 710\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.50d","brand":"Urenna Ohaya","offers":[{"title":"Default Title","offer_id":53459157385397,"sku":"9798903481798","price":32.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9798903481798.jpg?v=1791297783","url":"https:\/\/pastforward.org\/products\/founders-unfiltered-the-truth-nobody-tells-you-until-you-arrive-9798903481798","provider":"Past Forward","version":"1.0","type":"link"}