{"product_id":"fostering-brand-community-through-social-media-9781606499405","title":"Fostering Brand Community Through Social Media","description":"This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities. Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision-making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/15\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781606499405\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 90\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.21d","brand":"William F. Jr. Humphrey, Debra a. Laverie, Shannon B. Rinaldo","offers":[{"title":"Default Title","offer_id":43150349762741,"sku":"9781606499405","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_26535683-716c-4cc6-99ab-55f15d43f362.jpg?v=1696346619","url":"https:\/\/pastforward.org\/products\/fostering-brand-community-through-social-media-9781606499405","provider":"Past Forward","version":"1.0","type":"link"}