{"product_id":"formula-for-fortune-how-asa-candler-discovered-coca-cola-and-turned-it-into-the-wealth-his-children-enjoyed-9781462071678","title":"Formula for Fortune: How Asa Candler Discovered Coca-Cola and Turned It Into the Wealth His Children Enjoyed","description":"\u003cp\u003eAsa Candler rose from a rural background to reap a fortune. His windfall came from purchasing the Coca-Cola formula in 1888 and establishing the company that became a national phenomenon in less than a decade. In \u003ci\u003eFormula for Fortune\u003c\/i\u003e, author \u003cb\u003eAnn Uhry Abrams\u003c\/b\u003e narrates the life and times of Candler-from his ancestral background to the death of the last of his five children. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eFormula for Fortune\u003c\/i\u003e not only shows how he turned his entrepreneurial genius into an empire, but also relates his status in Atlanta, Georgia, as a prominent banker, realtor, philanthropist, civil servant, and mayor.\u003c\/p\u003e \u003cp\u003ePainting a lively portrait of the past, this biography tells a fascinating American story that covers a century of American and Southern life as seen through the eyes of a middle-class family elevated to prominence by their patriarch's incredible success. It not only provides a peek into the horse-and-buggy days of one of the nation's major corporations, but also follows Coca-Cola's fascinating transformation from patent-medicine to international phenomenon. Family dynamics weave through this drama of love, disappointments, and disaster played out against the background of four wars, a race riot, technological revolutions, and numerous courtroom dramas.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/07\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781462071678\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 362\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.94d","brand":"Ann Uhry Abrams","offers":[{"title":"Default Title","offer_id":36651845386396,"sku":"9781462071678","price":28.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_57395f12-ebd3-4228-ae0d-a2e767300040.jpg?v=1603878497","url":"https:\/\/pastforward.org\/products\/formula-for-fortune-how-asa-candler-discovered-coca-cola-and-turned-it-into-the-wealth-his-children-enjoyed-9781462071678","provider":"Past Forward","version":"1.0","type":"link"}