{"product_id":"focus-9780060799908","title":"Focus","description":"\u003cp\u003eWhat's the secret to a company's continued growth and prosperity? Internationally known marketing expert \u003cstrong\u003eAl Ries\u003c\/strong\u003e has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.\u003c\/p\u003e\u003cp\u003eUsing real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harperbusiness Essentials\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780060799908\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.40w x 0.90d","brand":"Al Ries","offers":[{"title":"Default Title","offer_id":43897093554357,"sku":"9780060799908","price":15.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_6d20b8f7-f9d2-4b30-8cef-a2cc8091f1f7.jpg?v=1712633221","url":"https:\/\/pastforward.org\/products\/focus-9780060799908","provider":"Past Forward","version":"1.0","type":"link"}