{"product_id":"floramama-from-garden-to-bouquet-growing-flowers-for-market-9781774060346","title":"Floramama: From Garden to Bouquet, Growing Flowers for Market","description":"\u003cp\u003e\u003cstrong\u003eGrow beautiful flowers--and build a meaningful, profitable business from them. \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIf you've ever dreamed of turning a passion for flowers into a livelihood, \u003cem\u003eFloramama \u003c\/em\u003eshows you how to grow, design, and sell stunning seasonal bouquets using small-scale, ecological methods that actually work. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eFrom experienced flower farmer Chloé Roy, this practical and visually rich guide brings together biointensive growing, floral artistry, and real-world business strategy--helping you move from garden inspiration to sustainable income. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eWhat You'll Gain \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \u003cli\u003eA clear path to starting and managing a small-scale flower farm \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eProven methods to grow healthy, high-quality blooms using ecological practices \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003ePractical systems to increase productivity--even on limited land \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eBusiness strategies to build reliable income and strong local markets \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eThe confidence to design and sell bouquets that stand out \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eRather than separating growing from selling, this guide connects the full cycle--from seed to bouquet to customer--so you can build a cohesive, resilient business. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eFrom Soil to Sales: A Complete System \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eDrawing on over a decade of experience running a successful flower farm, Chloé Roy adapts biointensive market gardening techniques--popularized by Jean-Martin Fortier--to the world of floriculture. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eInside, you'll learn how to: \u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \u003cli\u003ePlan and manage flower production across seasons \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eSelect and grow annuals, perennials, bulbs, and wildflowers \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eBuild soil health and manage fertility naturally \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eUse efficient tools, irrigation, and infrastructure \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eExtend vase life through smart harvesting and handling \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eDevelop markets, pricing, and sales channels that support profitability \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eIf you're looking for practical ways to grow flowers with both beauty and financial sustainability, this book provides grounded, experience-based guidance. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eMore Than Growing: The Art of the Bouquet \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThis book goes beyond cultivation to explore the creative and sensory side of working with flowers: \u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \u003cli\u003eCombine color, texture, shape, and movement \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eCreate arrangements that feel abundant and natural \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eDevelop a signature style rooted in seasonal materials \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eDesign bouquets that connect emotionally with customers \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eRather than treating design as an afterthought, \u003cem\u003eFloramama \u003c\/em\u003eshows how artistry and growing work together to create value. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eWho This Book is For \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \u003cli\u003eAspiring flower farmers ready to start a small-scale business \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eMarket gardeners expanding into cut flowers \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eHome gardeners wanting to grow flowers with purpose and structure \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eCreative entrepreneurs seeking a land-based livelihood \u003c\/li\u003e\n\u003cbr\u003e \u003cli\u003eReaders inspired by seasonal living and local, ecological production \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eRooted in Real-world Success \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eChloé Roy is the founder of Floramama, Quebec's first biointensive flower farm, built on just 1.5 acres and generating a thriving, diversified business. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eHer work combines ecological growing with entrepreneurial insight--demonstrating how small-scale agriculture can support both creativity and financial sustainability. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eA Practical Path to Beauty and Livelihood \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIn a time when more people are seeking meaningful, land-based work, growing flowers offers both connection and possibility. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eFloramama \u003c\/em\u003eprovides a grounded path forward--helping you cultivate beauty, build community, and create a livelihood rooted in the rhythms of the seasons. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Society Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781774060346\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 05\/01\/2026 pg. 58\u003cbr\u003e","brand":"Chlo\u0026#195;\u0026#169; Roy","offers":[{"title":"Default Title","offer_id":52507628372149,"sku":"9781774060346","price":33.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_99734b51-46fd-471b-98b3-6bdfdd03c411.jpg?v=1778566230","url":"https:\/\/pastforward.org\/products\/floramama-from-garden-to-bouquet-growing-flowers-for-market-9781774060346","provider":"Past Forward","version":"1.0","type":"link"}