{"product_id":"flipping-the-switch-how-we-started-and-scaled-a-global-lighting-brand-9781544544038","title":"Flipping the Switch: How We Started and Scaled a Global Lighting Brand","description":"\u003cp\u003eSuccessful entrepreneurship is not a straight line. It's a thrilling, unpredictable roller coaster full of extreme ups and downs.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFlipping the Switch is the story of \u003cstrong\u003eCole\u003c\/strong\u003e and \u003cstrong\u003eGuillaume\u003c\/strong\u003e, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they're teaching others to do the same.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you're just starting out as an entrepreneur, looking to grow your business, or interested in expanding into foreign markets, Flipping the Switch has many valuable lessons to help you spot that next opportunity, create your next solution, and have some fun along the way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/11\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781544544038\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.66d","brand":"Cole Zucker, Guillaume Vidal","offers":[{"title":"Default Title","offer_id":43040274186421,"sku":"9781544544038","price":14.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_adfea703-41d1-4ef7-ac1d-25dc3b332cd7.jpg?v=1689088415","url":"https:\/\/pastforward.org\/products\/flipping-the-switch-how-we-started-and-scaled-a-global-lighting-brand-9781544544038","provider":"Past Forward","version":"1.0","type":"link"}