{"product_id":"flamin-hot-the-incredible-true-story-of-one-mans-rise-from-janitor-to-top-executive-9780593087466","title":"Flamin' Hot: The Incredible True Story of One Man's Rise from Janitor to Top Executive","description":"\u003cb\u003e\u003cb\u003eThe unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. \u003c\/b\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eRichard Monta ez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, Monta ez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Monta ez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage--or the chip's explosive success. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eFlamin' Hot\u003c\/i\u003e shares the inside story of the world's hottest snack food. Monta ez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Monta ez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. \u003cp\u003e\u003c\/p\u003eThis is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. \u003ci\u003eFlamin' Hot\u003c\/i\u003e provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780593087466\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.25h x 5.50w x 0.63d","brand":"Richard Montanez","offers":[{"title":"Default Title","offer_id":40040733245621,"sku":"9780593087466","price":22.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f8928543-1a41-4a55-b381-365e368d19ed.jpg?v=1621344225","url":"https:\/\/pastforward.org\/products\/flamin-hot-the-incredible-true-story-of-one-mans-rise-from-janitor-to-top-executive-9780593087466","provider":"Past Forward","version":"1.0","type":"link"}