{"product_id":"fixing-tech-make-it-just-work-9781394426119","title":"Fixing Tech: Make It Just Work","description":"\u003cp\u003e\u003cb\u003eWhy modern technology frustrates users and how developers can fix it\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eFixing Tech: Make It Just Work\u003c\/i\u003e examines why smart devices still fail their users despite decades of advancement. David S. Platt, a Microsoft Software Legend who teaches computer science at Harvard University Extension School, dissects the persistent disconnect between what technologists build and what users actually experience. Research shows 88% of online consumers avoid returning after a bad experience, and 90% abandon apps due to poor performance. \u003c\/p\u003e\u003cp\u003ePlatt identifies specific user interface pain points across modern technology, from voice assistants to AI-driven products, and offers concrete guidance on how software companies can understand the perspective of their users. The book provides a framework for evaluating what better technology could look like and how development teams can prioritize usability over feature accumulation in their design processes. \u003c\/p\u003e\u003cp\u003eReaders will also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eStrategies for software companies to adopt a user-first perspective rather than prioritizing the latest technical features\u003c\/li\u003e \u003cli\u003eReal-world examples of technology failures drawn from consumer experiences with voice assistants, smart devices, and web interfaces\u003c\/li\u003e \u003cli\u003ePractical approaches for engineering managers to evaluate and improve user experience across their product development lifecycle\u003c\/li\u003e \u003cli\u003eA sharp, witty critique that reframes how developers and technical leaders think about the people using their products\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten for software developers, engineering managers, and tech industry leaders working in startups, mid-sized companies, and enterprise environments, \u003ci\u003eFixing Tech\u003c\/i\u003e delivers a direct look at the user experience problems that persist across modern software, along with actionable guidance for building technology that serves its users.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394426119\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003c\/p\u003e","brand":"David S. Platt","offers":[{"title":"Default Title","offer_id":53195305386165,"sku":"9781394426119","price":25.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9781394426119.jpg?v=1788273754","url":"https:\/\/pastforward.org\/products\/fixing-tech-make-it-just-work-9781394426119","provider":"Past Forward","version":"1.0","type":"link"}