{"product_id":"finding-ultra-revised-and-updated-edition-rejecting-middle-age-becoming-one-of-the-worlds-fittest-men-and-discovering-myself-9780307952202","title":"Finding Ultra, Revised and Updated Edition: Rejecting Middle Age, Becoming One of the World's Fittest Men, and Discovering Myself","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eFinding Ultra\u003c\/i\u003e is an incredible but true account of achieving one of the most awe-inspiring midlife physical transformations ever\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eOn the night before he was to turn forty, Rich Roll experienced a chilling glimpse of his future. Nearly fifty pounds overweight and unable to climb the stairs without stopping, he could see where his current sedentary life was taking him--and he woke up. \u003cp\u003e\u003c\/p\u003ePlunging into a new routine that prioritized a plant-based lifestyle and daily training, Rich morphed--in a matter of mere months--from out of shape, mid-life couch potato to endurance machine.\u003ci\u003e Finding Ultra\u003c\/i\u003e recounts Rich's remarkable journey to the starting line of the elite Ultraman competition, which pits the world's fittest humans in a 320-mile ordeal of swimming, biking, and running. And following that test, Rich conquered an even greater one: the EPIC5--five Ironman-distance triathlons, each on a different Hawaiian island, all completed in less than a week. \u003cp\u003e\u003c\/p\u003eIn the years since \u003ci\u003eFinding Ultra\u003c\/i\u003e was published, Rich has become one of the world's most recognized advocates of plant-based living. In this newly revised and updated edition, he shares the practices, tools, and techniques he uses for optimal performance, longevity, and wellness, including diet and nutrition protocols. Rich reflects on the steps he took to shift his mindset and leverage deep reservoirs of untapped potential to achieve success beyond his wildest imagination, urging each of us to embark on our own journey of self-discovery.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harmony\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/21\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780307952202\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.10w x 1.00d","brand":"Rich Roll","offers":[{"title":"Default Title","offer_id":36635615690908,"sku":"9780307952202","price":17.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_be41281f-f697-4990-b15d-1d8c30dc83a7.jpg?v=1603840067","url":"https:\/\/pastforward.org\/products\/finding-ultra-revised-and-updated-edition-rejecting-middle-age-becoming-one-of-the-worlds-fittest-men-and-discovering-myself-9780307952202","provider":"Past Forward","version":"1.0","type":"link"}