{"product_id":"finding-the-sticking-point-increase-sales-by-transforming-customer-resistance-into-customer-engagement-9780980923193","title":"Finding the Sticking Point: Increase Sales by Transforming Customer Resistance Into Customer Engagement","description":"\"“Brady Wilson is the expert on releasing intelligent energy\u003cbr\u003e and energizing your customers.”\"\u003cbr\u003e \u0026amp;mdash BRIAN STEVENSON, Senior Vice President, Sales \u0026amp; Marketing, LaserNetworks Inc.\u003cbr\u003e This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. \"Finding the Sticking Point\" shows you how to converse with your customers in ways that help you: Find the point of resistance to a sale in your customer Detect its connection to your cutomer s emotional needs and energizers. Build a relationship based on trust Increase your sales by revealing the Bigger Reality between you and your customers. As the author puts it: “Selling is not about \"closing\" sales; it s about \"opening\" relationships: engaging relationships that will support many closed sales.” \u003cbr\u003e BRADY G. WILSON, a renowned speaker, trainer, and consultant, is co-founder of Juice Inc. He is also the author of \"Juice: The Power of Conversation.\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e BPS Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2009\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780980923193\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 0.40d","brand":"Brady G. Wilson","offers":[{"title":"Default Title","offer_id":38606666498229,"sku":"9780980923193","price":16.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_67845bc1-9677-4bd6-aa8d-41b4ec846a1a.jpg?v=1614085871","url":"https:\/\/pastforward.org\/products\/finding-the-sticking-point-increase-sales-by-transforming-customer-resistance-into-customer-engagement-9780980923193","provider":"Past Forward","version":"1.0","type":"link"}