{"product_id":"finding-betty-crocker-the-secret-life-of-americas-first-lady-of-food-9780816650187","title":"Finding Betty Crocker: The Secret Life of America's First Lady of Food","description":"\u003cp\u003eWhile Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a \"friend to homemakers\" for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. \"She\" was actually the women of the Home Service Department who signed Betty's name. Eventually, Betty Crocker's local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In \u003ci\u003eFinding Betty Crocker, \u003c\/i\u003e Susan Marks offers an utterly unique look at the culinary and marketing history of America's First Lady of Food.\u003c\/p\u003e\u003cp\u003eSusan Marks is a writer\/producer\/director with her own production company, Lazy Susan Productions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Minnesota Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780816650187\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.22h x 5.86w x 0.66d","brand":"Susan Marks","offers":[{"title":"Default Title","offer_id":51990818619573,"sku":"9780816650187","price":13.56,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_1ade9ec8-2879-461d-84ff-48f3e8293fd6.jpg?v=1762837896","url":"https:\/\/pastforward.org\/products\/finding-betty-crocker-the-secret-life-of-americas-first-lady-of-food-9780816650187","provider":"Past Forward","version":"1.0","type":"link"}