{"product_id":"fast-money-the-backroom-deals-corporate-espionage-and-legendary-power-struggles-that-drive-formula-one-9781399723480","title":"Fast Money: The Backroom Deals, Corporate Espionage, and Legendary Power Struggles That Drive Formula One","description":"\u003cb\u003ePre-order now: the first book to look at the \u003c\/b\u003e\u003cb\u003eunstoppable\u003c\/b\u003e\u003cb\u003e rise of Formula One*\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business.\u003cb\u003e \u003c\/b\u003eIts drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over. \u003cp\u003e\u003c\/p\u003e This is a sport where money - the spending of it, the flaunting of it, the ruthless pursuit of it - matters. \u003cp\u003e\u003c\/p\u003e With unparalleled insight and decades of reporting, Christian Sylt and Caroline Reid describe the pivotal moments which have driven the sport to new heights - the influx of tobacco advertising, the first television deals, the reign of Bernie Ecclestone, and much more. Featuring exclusive interviews with the sport's major players and never-before-heard stories, this is a ground-breaking and revolutionary account about how F1 moved from a pastime for wealthy enthusiasts into one of the world's most-watched sports.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mobius\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/19\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781399723480\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432","brand":"Christian Sylt, Caroline Reid","offers":[{"title":"Default Title","offer_id":51258207371445,"sku":"9781399723480","price":23.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_2d447152-e146-425e-a8dd-331dbb0d7d1c.jpg?v=1750814401","url":"https:\/\/pastforward.org\/products\/fast-money-the-backroom-deals-corporate-espionage-and-legendary-power-struggles-that-drive-formula-one-9781399723480","provider":"Past Forward","version":"1.0","type":"link"}