{"product_id":"fashion-promotion-building-a-brand-through-marketing-and-communication-9781350090279","title":"Fashion Promotion: Building a Brand Through Marketing and Communication","description":"\u003cp\u003e\u003ci\u003eFashion Promotion\u003c\/i\u003e is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFrom marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. \u003cp\u003e\u003c\/p\u003eThe new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Visual Arts\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/11\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781350090279\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168","brand":"Gwyneth Moore","offers":[{"title":"Default Title","offer_id":38213054890165,"sku":"9781350090279","price":31.41,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_509060c4-2eb8-4a14-bbe7-902e831a42e0.jpg?v=1610438768","url":"https:\/\/pastforward.org\/products\/fashion-promotion-building-a-brand-through-marketing-and-communication-9781350090279","provider":"Past Forward","version":"1.0","type":"link"}