{"product_id":"fashion-marketing-communicatio-9781405150606","title":"Fashion Marketing Communicatio","description":"\"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness\"--P. [4] of cover.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/18\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781405150606\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.80w x 0.50d","brand":"Gaynor Lea-Greenwood","offers":[{"title":"Default Title","offer_id":42862750105781,"sku":"9781405150606","price":40.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_b671cbf7-f64a-4651-8f2e-86a13e6b37a8.jpg?v=1683670134","url":"https:\/\/pastforward.org\/products\/fashion-marketing-communicatio-9781405150606","provider":"Past Forward","version":"1.0","type":"link"}