{"product_id":"fair-game-customizing-ai-to-your-business-is-easier-than-you-think-9781615470945","title":"Fair Game: Customizing AI to Your Business Is Easier Than You Think","description":"\u003cp\u003eHalf your newsfeed says you're hopelessly behind on AI. The other half says it's a sham. \u003c\/p\u003e\u003cp\u003eBoth are engineered to make you click - and both lead to the same place: paralysis. Because what passes for AI expertise right now is mostly a temporary information advantage masquerading as expertise. \u003c\/p\u003e\u003cp\u003e*Fair Game* is the way out. \u003c\/p\u003e\u003cp\u003eRob Collie knows that paralysis firsthand. As CEO of a data consulting firm, he watched AI threaten to upend the very business he'd spent a decade building. When fear finally drove him to dig in, what he discovered was unexpected: \u003c\/p\u003e\u003cp\u003eAI success isn't really about AI. \u003c\/p\u003e\u003cp\u003eIt's about data - and the software around it. Problems he's been solving for thirty years. \u003c\/p\u003e\u003cp\u003eThis book is the distillation of what Collie and his team learned building real AI solutions for real businesses - not theorizing from a stage. *Fair Game* walks you through how AI systems actually work, not at the PhD level, and not at the hand-wavy keynote level, but at the Goldilocks level where real decisions get made. \u003c\/p\u003e\u003cp\u003eYou'll learn: \u003c\/p\u003e\u003cp\u003e- A five-part recipe for AI success you can apply to any project \u003c\/p\u003e\u003cp\u003e- Why successful AI is always custom AI - and why \"custom\" is less scary than it sounds \u003c\/p\u003e\u003cp\u003e- How to evaluate any AI proposal, hire the right team, and know when you're being sold snake oil \u003c\/p\u003e\u003cp\u003eYou'll understand everything from how LLMs actually work to why your proprietary business knowledge is the one thing AI can't get on its own - all without jargon and using analogies you'll actually remember. Each chapter ends with a practical cheatsheet you can bring to your next meeting. By the time you've finished, the five-part recipe won't feel like a framework. It'll feel like common sense. You don't need to become an engineer. You need to become an architect - someone who knows what to build, what to demand, and what to call BS on. \u003c\/p\u003e\u003cp\u003eBecause AI isn't out of reach. It's fair game.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Holy Macro! Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/15\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781615470945\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228","brand":"Rob Collie","offers":[{"title":"Default Title","offer_id":52733989486773,"sku":"9781615470945","price":25.5,"currency_code":"USD","in_stock":false}],"url":"https:\/\/pastforward.org\/products\/fair-game-customizing-ai-to-your-business-is-easier-than-you-think-9781615470945","provider":"Past Forward","version":"1.0","type":"link"}