{"product_id":"f-the-funnel-a-new-way-to-engage-customers-grow-revenue-9781950863679","title":"F the Funnel: A New Way to Engage Customers \u0026 Grow Revenue","description":"\u003cb\u003eMARKETING TEAMS ARE THE CREATIVE HEARTS OF ORGANIZATIONS.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWe bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet it often seems we don't get the respect--or the budgets--we deserve. \u003cp\u003e\u003c\/p\u003eWhere is the love? \u003cp\u003e\u003c\/p\u003eThe reason our companies don't love us is that they see us as cost centers rather than revenue centers. So how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers. By turning them into raving advocates and long-term clients. \u003cp\u003e\u003c\/p\u003eWe need to stop viewing customers through the lens of the traditional sales funnel. \u003ci\u003eF the Funnel\u003c\/i\u003e offers us a new model for thinking about the entire customer acquisition cycle--the Loop--which focuses on building relationships of trust rather than closing sales in a one-off way.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Forbesbooks\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/25\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781950863679\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.63d","brand":"Jeff Pedowitz","offers":[{"title":"Default Title","offer_id":39894441492661,"sku":"9781950863679","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_b8ccf79d-e6a3-44f3-a7e1-45536e34616f.jpg?v=1619543341","url":"https:\/\/pastforward.org\/products\/f-the-funnel-a-new-way-to-engage-customers-grow-revenue-9781950863679","provider":"Past Forward","version":"1.0","type":"link"}