{"product_id":"extended-reality-in-practice-100-amazing-ways-virtual-augmented-and-mixed-reality-are-changing-business-and-society-9781119695172","title":"Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society","description":"\u003cp\u003e\u003cb\u003eDiscover one of the biggest business trends of today\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExtended reality (XR for short) - which encompasses virtual reality, augmented reality and mixed reality - is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries.\u003c\/p\u003e \u003cp\u003eIn this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality - virtual, augmented and mixed reality. You will discover how businesses and organisations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eExtended Reality in Practice\u003c\/i\u003e is a must read for anyone wanting to learn exciting and entirely new ways for people to experience the world around them - and for businesses, new ways to connect and engage with customers and improve business processes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/21\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119695172\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272","brand":"Bernard Marr","offers":[{"title":"Default Title","offer_id":40085149909173,"sku":"9781119695172","price":31.88,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_9ede4005-09a5-4c82-9868-baddf58ee7ae.jpg?v=1621899289","url":"https:\/\/pastforward.org\/products\/extended-reality-in-practice-100-amazing-ways-virtual-augmented-and-mixed-reality-are-changing-business-and-society-9781119695172","provider":"Past Forward","version":"1.0","type":"link"}